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jurij m. lotman (R.I.P.)
die grenzen des textes sind die grenzen der welt

 
... "in 1982 IRA GLASS, the future creator and host of the public radio program "This American Life," graduated from Brown University with a degree in semiotics. In response, his parents took out a classified ad in their local newspaper: "Corporate office seeks semiotics grad for high paying position." Glass was not discouraged. "My religion was semiotics," he recalled in a recent interview. "Before semiotics I was, like, a middle-class kid who didn't know what he believed. . .. Semiotics, basically, was exactly the way I defined myself." Hätte ich selbst sein können.
        

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